Marketing Specialist – Surfish
About the Role
We are looking for a Marketing Specialist to develop, implement and coordinate marketing strategies, promotional campaigns and customer engagement initiatives.
The successful candidate will be responsible for managing marketing activities, creating promotional content, coordinating events and strengthening Surfish’s brand presence across digital and traditional marketing channels.
Benefits
What We Offer
- Permanent full-time employment.
- Competitive annual salary of $80,000-90,000 plus superannuation.
- Supportive and collaborative working environment.
- Opportunities for professional development and career progression.
- The opportunity to work at one of Sydney’s most iconic beachfront locations.
Task & responsibilities
Key Responsibilities
- Develop, implement and evaluate marketing strategies and promotional campaigns to increase brand awareness, attract new customers, strengthen customer loyalty and support business growth.
- Conduct market research to identify customer preferences, target demographics, hospitality industry trends, competitor activities and opportunities to expand Surfish’s market presence.
- Analyse customer behaviour, market demand and seasonal trading patterns to identify opportunities for increasing restaurant patronage, corporate function bookings and special event enquiries.
- Provide recommendations to management regarding marketing strategies, promotional pricing, advertising initiatives, target markets and opportunities to improve the positioning of Surfish within the hospitality market.
- Plan, develop and coordinate advertising campaigns across digital and traditional marketing channels, including social media, website advertising, email marketing, online platforms and local promotional activities.
- Develop and coordinate marketing campaigns for corporate functions, special events, seasonal promotions and other business initiatives to maximise customer engagement and generate new business opportunities.
- Coordinate the production of marketing and advertising materials, including promotional artwork, digital content, copywriting, graphic design and media communications, ensuring consistency with established brand guidelines.
- Develop and implement digital marketing strategies to strengthen Surfish’s online presence, improve customer engagement and increase enquiries and bookings.
- Monitor and evaluate the performance of website content, social media campaigns, online advertising and other digital marketing activities using relevant analytical tools and performance indicators.
- Analyse customer feedback, booking trends, promotional results and marketing data to assess campaign effectiveness and identify opportunities for continuous improvement.
- Prepare marketing budgets, monitor advertising expenditure and evaluate the cost-effectiveness and return on investment of marketing and promotional campaigns.
- Establish and maintain professional relationships with media representatives, advertising providers, digital marketing agencies, local businesses, tourism organisations and other promotional partners.
- Identify and develop opportunities for strategic partnerships, cross-promotional activities and targeted marketing initiatives to expand Surfish’s customer base.
- Prepare marketing performance reports and provide recommendations to management regarding campaign outcomes, market opportunities and future marketing priorities.
- Work collaboratively with management to establish marketing objectives, develop promotional programmes and implement initiatives supporting the restaurant’s commercial objectives.
Qualification & experience
Qualifications and Experience
A relevant bachelor’s degree or higher qualification in Marketing, Business, Communications or a closely related discipline, or at least five years of relevant professional marketing experience in substitution for a formal qualification.
A minimum of one year of relevant professional marketing experience is also required.
