Strategic Marketing Content Specialist

Key Points

• Permanent full-time position based at Icon Group’s Head Office in South Brisbane.
• Hybrid work arrangement with flexible work options available.
• Lead global marketing content and campaigns across Icon Group’s various healthcare divisions and brands across Australia, NZ, UK & Asia.

The Opportunity
We currently have an exciting opportunity for a full-time Strategic Marketing Content Specialist to join our Marketing & Communication team.

This is your chance to step into a global role, developing strategic marketing campaigns and content initiatives across Icon Group’s international markets. As a Strategic Marketing Content Specialist, you will have the opportunity to shape high-impact marketing strategies, drive engagement across multiple regions, and elevate Icon’s global brand presence.

About the Role
Reporting directly to the Head of Divisional Marketing and Customer Experience, you will lead the development of high-impact campaign playbooks, strategic engagement initiatives, and digital content that supports our global marketing objectives.

Key Responsibilities

• Develop strategic global marketing campaigns that align with business objectives.
• Create and manage marketing playbooks for service initiatives, technology launches, and major engagement programs.
• Lead content development for external value propositions, customer engagement platforms, and websites.
• Drive SEO-optimised content strategies to enhance engagement and lead generation.
• Manage the Digital Asset Management system, ensuring structured governance and accessibility.
• Collaborate with regional marketing teams to optimise content strategies based on data-driven insights.
• Oversee the global management of engagement materials to enhance the patient and customer experience.

Flexible Work Arrangement

• Negotiable work-from-home options.
• The possibility of part-time employment (e.g., 4-day work week).
• Flexible working hours, including adjustments to accommodate school pick-up and other personal commitments.

About You
We are seeking a dynamic and strategic marketing professional with a passion for global content development, campaign execution, and digital asset management.

Essential Requirements

• Tertiary qualification in Marketing, Communications, or a related field.
• Minimum 5 years of experience in content development, digital marketing, or campaign management.
• Expertise in content marketing strategies.
• Strong understanding of digital asset management and brand governance.
• Ability to manage multiple projects in a fast-paced environment.

Desirable Skills & Experience

• Marketing experience within the Healthcare industry
• Experience working in a global organisation with decentralised marketing teams.

Amazing Benefits You Will Enjoy

• Access to Novated Lease Options: Pay for your car, rego, insurance, fuel, and servicing with pre-tax earnings – potentially saving you thousands!
• Rewards Portal: Discounts and cash-back on experiences, travel, dining & shopping.
• Fitness Passport Program: Gain unlimited access and great value across an extensive choice of fitness facilities.
• Employee Assistance Program: Access confidential external counselling and support services. Talk about work, money, family and everything in between with extensively trained professionals.
• Development Pathways: We love hearing how we can help you thrive in your career! Set individual goals with leaders across the business and we’ll help you grow with us.
• Online Courses: Free access to an abundance of online courses in both clinical and non-clinical categories.
• Paid Parental Leave and Purchasable Annual Leave: Supporting you both personally and professionally.

About Us
Icon Group is Australia's largest integrated provider of cancer care with a growing reach in New Zealand, Asia and the United Kingdom.

Icon is built on a strong but simple mission - to deliver the best care possible to as many people as possible, as close to home as possible. The group brings together all aspects of quality cancer care including medical oncology, haematology, radiation oncology, research, theranostics, pharmacy and compounding to deliver a truly integrated, end-to-end seamless service for cancer patients. With more than 3500 team members, a network of more than 350 doctors, over 50 cancer centres, six compounding facilities and operational support of 70 plus pharmacies, Icon is delivering world-leading care and helping address the global cancer burden.

For more information visit http://www.icongroup.global and follow Icon Group on LinkedIn at https://www.linkedin.com/company/icon-group.

Our Values

• Purpose, at Pace: We remain focused on continually expanding our cancer treatment services and making them accessible to more people across Australia and internationally.
• Impact, at Scale:We’re Australia’s largest dedicated provider of cancer care, with our global reach growing every day. Here you’ll know your work is making a difference.
• Connection, at Heart: Our work isn’t easy but it’s extremely important. Our secret ingredient is our incredible, connected, and talented people. And their secret ingredient is each other.
• Opportunity, at Hand: We’re continually innovating. We deliver over 2.5 million patient interactions, in over 120 places, across 5 countries. Every week brings changes, growth and new opportunities.

To Apply
Please attach a resume and cover letter showing us why you’d love to join us, and what makes you a great fit for the role. Icon Group celebrates diversity and is committed to creating an inclusive workplace for all employees.

Visit https://icongroup.global/en/careers/our-people/stories/ to read the stories of our incredible people.

Pre-employment Health Requirement
Icon is committed to managing the risk of transmission of specified vaccine preventable diseases (VPDs). Certain roles may require the successful candidate to show evidence that they have been vaccinated against or are not susceptible to specified VPDs.