SEO/SEM Specialist – Strategy, Delivery, and Client Impact

Koben Digital is hiring an experienced SEO/SEM professional to shape and deliver performance marketing campaigns for clients across Australia and international markets. You’ll work across strategy, execution, optimisation, and reporting, driving measurable growth and real outcomes.

This isn’t a role for someone learning the ropes. We need someone with agency experience who’s confident managing campaigns, presenting to clients, and translating data into clear decisions. You’ll join a cross-disciplinary team focused on quality delivery, not churn.

Key Responsibilities

• Strategy & Execution
  Plan and implement SEO and paid search campaigns for government, non-profit, and commercial clients.

• Client Engagement
  Present strategies and performance insights clearly, helping clients understand and act on what matters.

• Campaign Management
  Set goals, manage budgets, and refine campaign delivery to improve outcomes.

• Technical SEO
  Run audits, identify issues, and apply best practices for indexing, structure, schema markup, and performance.

• Paid Search
  Launch and manage campaigns in Google Ads and Microsoft Ads, with a focus on ROI and clarity.

• Reporting & Insights
  Create structured, meaningful reports, spotting patterns, interpreting the data, and making proactive recommendations that tie to client goals.

• Tools & Tracking
  Use platforms like Google Analytics, Microsoft Clarity, Tag Manager, Looker Studio, Search Console, AHREFs, Screaming Frog, and SEMrush to track performance, gather insights, and validate changes.

• Sales Support
  Assist with performance marketing scopes and contribute to proposals for new and existing clients.

• Continuous Improvement
  Stay current with SEO/SEM trends, algorithm changes, and emerging tools, including AI-driven developments, to improve client results.

About You

• 3+ years of hands-on SEO/SEM experience

• Agency experience is required, you understand how to juggle multiple clients and stay accountable

• Strong analytical mindset, you enjoy interpreting data and making it actionable

• Confident communicator who can explain strategies, numbers, and outcomes clearly

• Strategic yet detail-oriented, you balance the big picture with practical delivery

• Familiar with HTML/CSS and CMS platforms like WordPress or Umbraco, while you won’t implement code directly, you’ll work closely with our technical team to ensure recommendations are actioned

• Organised, self-directed, and accountable

Why Join Koben?

• We’re a digital agency with a reputation for quality work, smart thinking, and strong partnerships.

• You’ll join a team of 18, including UX, devs, project managers, and leadership, all in the same office.

• SEO and SEM are a growing focus, this is your chance to shape the offering and build something meaningful.

• We work with purpose-driven organisations, government departments, and respected Australian and US brands.

What Success Looks Like

• Campaigns are reported clearly and regularly, with actionable insight, not just data

• Organic visibility, traffic, and conversions improve in line with well-planned strategies

• Clients trust your recommendations and understand the value you bring

• SEO/SEM delivery becomes a core strength of the agency, supported by your work

Ready to lead and shape the future of SEO at a growing agency?

We’re looking for an SEO leader to join our in-office team on the Gold Coast. If you’re ready to take ownership and drive strong results, send us your resume and a short cover letter outlining your key SEO wins and leadership strengths.

To apply, send your CV and a short cover letter to *****@koben.com.au.

We’re looking to hire quickly for the right person.

Please note:

• This is an in-office role based on the Gold Coast.

• Offshore or recruiter applications will not be considered.