Hopkins Aus Pty Ltd
Marketing Specialist
Wangara, 6065, Perth, Western Australia
Marketing & Communications / Brand Management
Full time
Posted 28/06/2025
Closed 28/07/2025
Hopkins Aus Pty Ltd, T/as J & K Hopkins Office Furniture is seeking a proactive and experienced Marketing Specialist to join our team. The successful applicant will be responsible for planning and executing strategic marketing initiatives that support business growth and enhance our brand presence in the WA market.
Benefits
- Competitive salary with superannuation
- Performance-based incentives
- Staff discounts on premium furniture
- Supportive and collaborative workplace
Task & responsibilities
- Develop and implement integrated marketing and advertising strategies
- Conduct market research to identify trends, target audiences, and competitor activity
- Advise on product mix, pricing, promotional strategies, and distribution channels
- Manage content creation across digital and traditional platforms
- Coordinate campaign production including creative briefs, artwork, media, and advertising schedules
- Monitor and report on marketing campaign performance using data tools (e.g., Google Analytics)
- Collaborate with sales and external partners to generate leads and support growth
- Forecast market demand and evaluate effectiveness of pricing and promotional strategies
- Prepare detailed reports and marketing forecasts for management
Qualification & experience
- Bachelor’s degree in marketing, Business, Communications or a closely related discipline (or at least 5 years of relevant experience)
- Minimum of 3 years’ relevant marketing experience
- Proven ability to manage multi-channel campaigns
- Strong research and data analysis skills
- Proficiency in Google Analytics, CRM platforms, and SEO principles
- Excellent communication and stakeholder engagement skills
- Ability to manage competing priorities and deliver results under pressure
About Company
J & K Hopkins Office Furniture is a trusted Western Australian brand established in 1964, recognised for delivering high-quality, ergonomic office furniture to both businesses and individual customers across the state.
In 2024, the business was acquired by Hopkins Aus Pty Ltd, which continues to operate under the J & K Hopkins name. The new ownership has focused on strengthening the company’s digital presence and marketing strategy, while maintaining its long-standing reputation for quality and personalised service.
With showrooms in Perth and a strong online presence, J & K Hopkins remains a leader in WA’s office furniture industry.