Marketing Specialist

An opportunity to join a well established company in the Beauty Industry as a Marketing Specialist to work as part of a fun and dynamic team with the opportunity to demonstrate creative flair in the development and refinement of marketing strategies. The role requires someone who is passionate about the Beauty Industry and has knowledge and experience of marketing. 

Benefits

Competitive salary on offer

Employee discounts on products 

Opportunity to be part of a fun and dynamic team 

Task & responsibilities

Planning and coordinating marketing strategies to support the growth of Lady Lash Australia

Coordinating the production of marketing materials including social media material email marketing campaigns  and the company website

Creating, scheduling and publishing marketing content to social media platforms and websites

Monitor campaign performance to guide future marketing decisions 

Conducting market research to support campaign planning, product launches and competitor analysis

Identifying updates to digital content to improve search engine metrics

Develop and coordinate marketing campaigns including but not limited to loyalty and referral programs and promotional campaigns

Qualification & experience

Bachelor's degree or higher qualification in a relevant field

At least five years of relevant experience may substitute for formal qualifications

Social media marketing and digital advertising experience

Strong knowledge and understanding of the beauty industry

Technical skills such as email marketing and automation, CFRM and SEO is highly desirable