Purpose & Overall Relevance For The Organization
Drive brand excellence in a multi-brand environment by improving sales and visibility at key points of sale. This will be achieved through planning and executing across various areas, including Pacific Omnichannel, Trade Marketing, Account Marketing, Digital Marketing, and Visual Merchandising. Focus on optimizing accounts marketings budgets to enhance brand representation and deliver top-tier execution in prime locations, ultimately attracting and engaging consumers.
Key Responsibilities
Strategy Development: Create and implement strategies aligned with the global brand for each account, balancing brand goals, local account needs and commercial objectives. Ensure the strategy is reflected in the account marketing calendar with Sales working budget (SWB) allocation and ROI parameters.Campaign Management: Lead and execute marketing campaigns, tactical promotions, and in-store communications. Ensure all content aligns with the brand while also highlighting each account’s unique strategy.Content Creation: Oversee the creation of local content, collaborating with the Brand team, account marketing leads, and agencies. Manage timelines, resources, and budgets to ensure high-quality content that resonates with local audiences. Track performance to optimize future content.Activations & Events: Identify and plan activations that drive sales, build brand loyalty, and create excitement. Organize retail / remote location activations, work with local athletes, create in-store experiences, and host events to boost brand visibility.Collaboration with KAMs: Work with Key Account Managers (KAMs) to streamline processes and ensure initiatives are executed on time and meet KPIs.Campaign Performance: Evaluate the success and ROI of marketing campaigns, ensuring full utilization of SWB and a positive impact on sales.POS & In-Store Planning: Manage the implementation of POS materials for campaign, as well as new and renovated stores, to ensure they are ready for launch.Supplier & Agency Management: Manage external suppliers and agencies, ensuring projects comply with guidelines and timelines.Budget Management: Oversee account marketing budgets, including forecasting, raising purchase orders, and coordinating with finance.Post-Campaign Analysis: Share results of campaigns and use insights to improve future marketing efforts.Support Sell-In Periods: Assist with the seasonal sell-in process by coordinating with all channels and partners, and support KAMs with seasonal sell-in and showroom readiness.Confidentiality: Maintain high levels of confidentiality with all files, materials, and communications.Guideline Delivery: Ensure global and local brand guidelines are followed across all formats at the market level.Team Training & Engagement: Support VM manager with training to store teams, focusing on key product drops and Visual Merchandising (VM) and In-Store Communication (ISC) engagement.Sales Feedback: Incorporate sales team feedback into business strategy planning.
Key Relationships
External key account partner leadsChannel leads and their teamsCTC, Brand Comms, Digital, SPOMA, Sales Teams & MOPSFinance teamHub Omnichannel teamMarket agencies and vendors
KPIs
Brand representation and awarenessTimely execution of marketing campaigns and securing prime locations in multi-brand environmentsDrive sell-out of WHS accounts' order books
Education & Experience / Minimum Qualifications
University degree in business, preferably with a focus on marketing6+ years of experience in marketingExperience in consumer-driven industries, ideally apparel, fashion, shoes, or FMCGExposure to advertising, sales, and marketing
Knowledge, Skills And Abilities
Experience in brand activation and trade marketing (preferably in sports or fashion)Strong computer skills (Microsoft Word, Excel, PowerPoint, and Outlook)Highly detail-oriented, organized, and dynamicExcellent communication skillsAccount management experience preferred
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