E-Commerce Specialist

The Opportunity

An exciting opportunity awaits at Brady for a commercially minded E-commerce Specialist that can leverage their expertise in UX and usability to drive revenue performance and growth of our online sales within the Australian market.

The E-commerce Specialist will work closely with cross-functional teams to drive acquisition, conversion and retention for all websites whilst ensuring best practice principles and enhancements are developed and applied.

Your key responsibilities will include:

• Developing and executing e-commerce strategies to drive YOY growth for online sales and enhance the customer experience. Implementing effective UX strategies and designs to drive customer conversion and improve overall customer experience (CX)

• Managing the day-to-day operations of the e-commerce platform, including product listings, pricing, promotions, and inventory management, ensuring effective website navigation and search optimisation

• Monitoring and analysing key performance indicators (KPIs) such as traffic, conversion rates, sales, and customer satisfaction, recommending and implementing strategies that drive commercial outcomes

• Optimising the website for user experience, including navigation, search functionality, and mobile responsiveness

• Analyse customer behavior, website sales, and campaign performance using analytical tools i.e. Google Analytics, to provide actionable insights and identify opportunities for improvements

• Implementing A/B testing and conversion rate optimization (CRO) strategies

• Developing and executing pricing and promotional strategies to boost sales and improve profitability, including creating and managing email campaigns

• Collaborating with cross-functional teams, including marketing, product, logistics, and IT, to ensure a smooth e-commerce processes

• Participating in continuous improvement efforts and design innovative technology solutions

The ideal candidate for this position will have:

• Minimum of 3-4 years’ experience in e-commerce or digital marketing utilising data to optimise and navigate next steps

• Proven track record of improving website experience and revenue, traffic and sales

• Strong understanding of online sales platforms (e.g., Magento, Shopify and WooCommerce) and digital marketing strategies

• Customer-centric and user journey approach when making data driven decisions and e-commerce enhancements

• Expertise in digital marketing techniques, including SEO and SEM

• Proficiency in web analytics tools (e.g., Google Analytics) and e-commerce tracking tools

• Excellent analytical skills and proficiency with CRM software and MS Excel

• Knowledge of UX/UI principles and how they impact online sales

• Strong problem-solving skills and adaptability in a fast-paced, evolving industry

• Solid communication and organisational skills, with the ability to manage multiple projects simultaneously

• Analytical mindset with the ability to derive actionable insights from data

• Familiarity with e-commerce trends such as personalisation, chatbots, or AI-driven shopping experiences

• Familiarity with inventory management and supply chain management

• Tertiary qualification in Marketing, Digital or Business preferred

• A flexible and positive attitude with excellent time management skills

What's in it for you?

• Work in our modern Greystanes office with free on-site parking

• Opportunity to enhance your E-commerce skills, with the view of future growth and development

• Employee staff discounts

• A supportive, fun and friendly work culture

• Be a part of a leading global manufacturer established in 1914

• Access to free health and wellbeing resources via our employee assistance program

• Employee health insurance discounts

• Employee staff discounts

• Visit https://www.bradyid.com.au/careers to learn more about our culture and benefits.

Who we are

Brady Australia is part of Brady Corporation, a US-based international manufacturer and marketer of complete solutions that identify and protect premises, products and people. Its products and services play a key role in helping companies to comply with safety regulations, improve productivity and performance, identify and protect premises and keep workplaces their safe.

You may be familiar with some of our brands, such as:

• Seton

• Accidental Health & Safety

• Trafalgar First Aid

• Carroll

• ID Warehouse

• Safety Signs Service

Founded in 1914, the Company has a diverse customer base in electronics, telecommunications, manufacturing, electrical, construction, medical, aerospace and a variety of other industries.  Brady is headquartered in Milwaukee, Wisconsin and as of July 31, 2024, Brady employed approximately 5,700 people worldwide, with almost 180 employees across our Sydney and Perth locations. Our fiscal 2024 sales were approximately $1.34 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. You can learn more about us at www.bradycorp.com. 

Diversity Statement:

Brady is an equal opportunity employer.  We celebrate diversity and are committed to creating an inclusive environment for all employees

Dependent on the role, a pre-employment medical and police check may be required to be successful; and must be provided prior to commencement date

Our internal HR team is managing this role; applications will not be accepted from third parties.