Digital Marketing Specialist

Digital Marketing Specialist – The Princeton Review Australia (TPRA). JPI Group. Sydney, NSW. Digital and Search Marketing (Marketing and Communications). Full-time. $70,000–$90,000 per year. Location: Chatswood and Sydney CBD Campuses. Salary: $70,000 - $90,000 per annum + superannuation. Job Type: Full-time. Join a global brand with a local mission.

At The Princeton Review Australia (TPRA), we’re not just a company; we’re a global leader committed to helping students unlock their potential and gain admission to the world’s best universities. As part of our team, you’ll be contributing to this powerful mission, reaching thousands of students across Australia with the tools, support, and knowledge they need to succeed. If you’re a digital marketing specialist with a flair for storytelling, a passion for innovation, and a dedication to making a meaningful impact, we want you on board!

About the Role: We’re looking for a digital marketing specialist who thrives on creativity and analytics in equal measure. In this role, you’ll be the digital voice of TPRA, crafting compelling content, running targeted campaigns, and helping us reach our growth goals. As a key member of our team, you’ll work closely with marketing leaders and creative experts, bringing fresh ideas and delivering high-impact strategies to elevate TPRA’s brand and engage our audience.

Key Responsibilities:

Drive Digital Strategy: Shape and execute TPRA’s digital marketing plan to expand our brand presence, attract students, and build a vibrant online community.

Create Engaging Content: Bring our mission to life through engaging content across social media, our website, email, and YouTube. You’ll be at the forefront of creating content that educates, inspires, and empowers students and their families.

Optimize Digital Ads: Develop and manage Google Ads, Meta (Facebook/Instagram) campaigns, and other digital ads to reach new audiences and maximize engagement.

Analyze and Innovate: Track and measure campaign performance, dig into the data, and provide insights that drive better results. Stay curious and look for new ways to improve our digital reach.

Collaborate on Event Marketing: Work with internal teams to promote events, webinars, and other activities that strengthen our brand and connect us with students.

Stay on the Cutting Edge: Keep up with the latest trends in digital marketing, SEO, and SEM, and bring fresh ideas to help TPRA stay relevant and impactful.

What You’ll Bring

Experience and Passion: 3+ years in digital marketing, with a deep understanding of content creation, social media, SEO, and digital advertising. Experience in education or tech is a plus, but a passion for our mission is essential.

Creative Vision: A flair for creating content that captures attention and communicates clearly. You’re not just tech-savvy; you’re a storyteller at heart.

Data-Driven Mindset: You’re comfortable with analytics and can interpret data to make informed decisions and adjust strategies for better results.

Technical Proficiency: Skilled in Google Ads, Meta advertising, and email marketing tools, with a strong grasp of SEO and SEM.

Collaborative Spirit: A team player who enjoys working with others, sharing ideas, and contributing to a supportive work environment.

Why TPRA?

Make a Difference: Join a team dedicated to empowering students and supporting their educational journeys.

Career Growth: Enjoy opportunities for professional development, creative challenges, and career progression in a growing company.

Supportive and Innovative Culture: Work alongside a passionate team that values innovation, collaboration, and work-life balance.

Competitive Package: A salary of $70,000 - $90,000 per annum, plus superannuation, with room to grow as TPRA expands in the Australian market.

If you’re ready to bring your digital marketing expertise to a team that values creativity, growth, and impact, we’d love to hear from you!

Posted: 11-04-2025

Salary: 70,000 - 90,000 per annum