About the CompanyWe're partnering with a digital growth consultancy that's all about igniting profitable growth for ambitious businesses. They're a team of passionate strategists, digital experts, and creatives who thrive on helping brands scale and grow across Australia and North America. They work closely with businesses to understand their challenges, identify opportunities, and deliver exceptional results that drive customer acquisition, engagement, and revenue growth. What sets them apart is their holistic approach, connecting all aspects of the digital landscape to ensure a cohesive customer experience. If you're passionate about driving profitable growth and want to be part of a team that's making a real impact, then this is the consultancy for you.
Overview:As a Content Manager, your role will sit at the intersection of SEO, content, and digital PR. You'll be involved in everything from hands-on tasks to client relationship management and strategic thinking.This includes identifying websites for content placement, collaborating on content development, and engaging in reactive digital PR.
This role demands agility, a willingness to learn, and the ability to adapt to varying challenges. You'll need to be comfortable balancing multiple projects, working collaboratively with different teams, and communicating effectively with clients and partners. Ultimately, you'll drive impactful results for a diverse portfolio of clients through effective outreach and content strategies.
You will be responsible for:Identifying and evaluating websites for link building, initiating contact with website owners/journalists/bloggers, building relationships, and securing content placement.Writing, editing, and/or collaborating on content creation, ensuring it aligns with client objectives and SEO best practices.Monitoring industry platforms and journalist requests, providing expert sources (reactive PR), and managing quick turnaround requests.Serving as the main point of contact for clients, providing campaign updates/results/insights, and managing client expectations.Tracking and analysing campaign data, generating reports on key metrics, and using data to optimise outreach strategies.Working closely with SEO, content, and communications/PR teams to achieve client goals.Guiding and supporting junior team members.
This Role Is For You If:You have a solid understanding of either SEO, digital PR, and content principles.You enjoy a fast-paced environment and are quick to learn new things.You possess strong communication, interpersonal, and client-facing skills.You are a proactive and driven individual who takes ownership and seeks opportunities for growth.You have a sharp eye for storytelling, can brief design and content effectively, and know how to spot angles that make campaigns newsworthy.
It's Not For You If:You prefer a highly specialised role focused solely on one aspect of digital marketing.You are not comfortable with client interaction or presenting to stakeholders.You prefer a predictable routine and struggle with a dynamic, evolving workload.
What Excites Us:2+ years of experience in SEO, digital PR, or content marketing (agency experience preferred).Proficiency with SEO tools and platforms (Google Search Console, Google Analytics, Ahrefs, SEMrush, etc.).Proven ability to build and maintain strong client relationships.Excellent written and verbal communication skills.Demonstrated ability to work effectively in a team environment.A 'high-achiever' mentality with a strong desire for career growth.
What’s in it for You:A chance to lead outreach for a globally recognized agency.Work with a diverse portfolio of Australian and North American clients across various industries.Hybrid work: 2 days at home, 3 days in the office.Monthly social events for a supportive and inclusive environment.Flat structure with open communication: your ideas are heard and valued, contributing to the agency's success.Career advancement opportunities and a competitive salary package.
At Fulcrum, we celebrate diversity and know that our differences help us thrive. We are committed to diversity, inclusion, and providing equal opportunities at all stages of the recruitment process. Imposter syndrome can get in the way of meeting amazing candidates, so if you feel passionate about this role, please don't hesitate to apply.