About Us
The National Basketball League (NBL) is a world-renowned basketball organisation, home to some of the globe's best players. As a leader in sports entertainment, we operate an innovative media platform and are dedicated to achieving new heights of success and growth. Our vision is to be the most entertaining sports experience for fans, through bold innovation and partnerships, and to become the fastest growing league globally.
Our Values
Always Think Big: Be courageous, be open to new ideas, learn and grow - no limits.Be Accountable: Own it! Ask for help. The scoreboard matters.Integrity is Key: Act ethically, act honestly, keep our word.Show Respect: Show care, listen and seek to understand, value opinions.We are Fans Too: Have fun, always consider the fan, share the love of the game.One Team: Communicate, trust each other, celebrate the wins, build relationships.
The Opportunity
We're seeking a results-driven Commercial Sales and Partnerships Manager – Events to drive revenue growth through strategic sponsorships, partnerships, and commercial initiatives. Reporting to the Head of Projects & Event Amplification, you will play an instrumental role in maximizing event profitability by identifying new revenue opportunities, negotiating sponsorship agreements, and optimizing ticket sales. This position requires strong commercial acumen and the ability to leverage market insights to develop innovative strategies that enhance both the event experience and financial performance.
Key Responsibilities
Develop and implement commercial strategies to drive sponsorship, partnerships, and ticket sales for eventsIdentify and execute new revenue opportunities across sponsorship, hospitality, merchandise, and premium experiencesCreate innovative ways to monetize events, enhance fan experiences, and establish long-term commercial partnershipsIdentify, negotiate, and secure sponsorships and partnerships to enhance event revenueDevelop bespoke sponsorship packages tailored to partner objectives and audience engagementEnsure seamless sponsor activation and brand integration within events to deliver maximum valueManage contract negotiations, compliance, and reporting for all sponsorship agreementsDevelop and execute strategies to drive ticket sales and maximize event attendanceIdentify opportunities to enhance premium and hospitality offerings for fans and corporate partnersMonitor industry trends, competitor activity, and audience insights to identify new revenue opportunitiesAnalyze event performance data and market research to drive continuous commercial innovation
About You
Bachelor's degree in Business, Marketing, Sports Management, or a related fieldProven experience in commercial management, sponsorship, or business development within the sports or entertainment industryStrong negotiation and relationship management skills to secure high-value sponsorships and partnershipsDemonstrated success in negotiating and closing sponsorship agreements with corporate partnersStrong understanding of ticketing and hospitality sales, with experience in maximizing fan engagement and premium experiencesCommercially driven mindset with a track record of delivering financial growth in eventsExperience managing complex stakeholder networks and ensuring seamless execution of sponsorship deliverablesExcellent communication, presentation, and stakeholder management skillsKnowledge of contract structuring, activation strategies, and sponsorship reportingUnderstanding of sports and entertainment industry trends and best practices
Why Join Us?
Be part of an innovative and dynamic team driving commercial success in sports and entertainmentOpportunity to work on high-profile events and collaborate with leading brands and partnersWork in an exciting, fast-paced industry with a passionate fanbaseDevelop your career in a growth-oriented organization with ambitious expansion plansBe part of the NBL's journey as it expands its global footprint and influence
Apply Now
If you are a commercially driven professional with a passion for events and revenue growth, we encourage you to apply today and be part of the NBL Group's exciting journey!
The National Basketball League is dedicated to championing diversity and inclusion. We wholeheartedly embrace individual differences and warmly welcome all qualified applicants to apply, including First Nations peoples.
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