Commerce Strategy & Planning Director

Job Info

Location: SYDNEY, NSW

Salary: Above Award

Job Type: Permanent position | Full time position

Job Description

WPP AUNZ–Barangaroo NSW This is a role at GroupM which is part of the WPP network. Job Type: Full-time

Salary: $120,000-$140,000 inclusive of superannuation Location: Office location will be determined dependent on the right applicant, as we have offices based in Sydney, Melbourne, Adelaide, Perth and Brisbane About GroupM:

GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, EssenceMediacom, Wavemake, GroupM Nexus, Acceleration and GOAT. With 1,000+ people based across Sydney, Melbourne, Brisbane, Adelaide and Perth, GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivalled advantage to its clients, stakeholders, and people.

Combined with GroupM’s global scale, our media investment decisions—guided by brand safety, leading privacy principles and premium relationships— represent 1 out of 3 ads in the global marketplace. Through modern investment services, we put money against goals that move businesses forward. This Role:

This role is designed to deliver Commerce strategy & planning to our clients and omni-commerce agency team. The role is responsible for operationalising best practices, developing commerce planning, and delivering client business objectives. 3 best things about the job:

Work in an environment that promotes freedom, flexibility, empowerment, and diverse working styles to solve genuine business problems across some of the largest and most innovative brands in Australia. The opportunity to gain experience and collaborate with a wide range of stakeholders across GroupM agencies (EssenceMediacom, Mindshare, Wavemaker), WPP sister agencies (Hogarth, AKQA, VML) and GroupM Nexus (Commerce, Search, Social, Programmatic, Advanced TV, Advanced DOOH, Advanced Programmatic) with plenty of engagement at Head of and MD level. A fun environment that combines the best of being entrepreneurial whilst at the same time being part of the largest marketing services group in the world.

Job Responsibilities: Take ownership of account level strategy for key commerce capability such as Amazon, Coles, Cartology and Criteo. Support existing planning team in Category planning and archetypes supported by GroupM Commerce leads.

Support existing Agency and Nexus panning to ensure that best-practice commerce strategy and planning is applied to the various brands and products. Manage a team of direct reports, starting with 1 direct but multiple indirect reports. Contribute to upleveling account management and improve how we serve GroupM Commerce clients across agencies.

Support agency teams (investment, search, social, programmatic, data, and analytics) to deliver comprehensive solutions that accomplish client’s business objectives. Support the integration between commerce and brand media to develop end-to-end media plans for clients. Manage relationships to ensure delivery of first-to-market media solutions.

Work with the Loreal team to support better connect trade to brand investment. Stay up to date on the latest trends and best practices in retail media. Develop and cascade POVs on changing industry dynamics.

Engage with internal and external leaders across WPP agencies, technology providers, and retailers to develop go-to-market solutions. Assist in developing commerce and retail media content for the organization, including educational trainings, POVs, and frameworks. Lead the adoption of GroupM Commerce for new business and existing accounts.

Experience: Experience managing a team of direct reports, and a proven ability to drive their careers forwards Proven track record of success in executing commerce campaigns that achieve business objectives.

Understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions. Deep understanding of how different media channels work together and how retail media fits within the wider ecosystem. Experience with retail bid management platforms, such as Pacvue or Skai

Experience in campaign management and optimization across multiple retail platforms (Amazon, , Criteo, Google, Meta, etc.). Ability to collaborate and collaborate effectively with internal teams and external partners. An initiative-taker attitude that thrives in a fast-paced environment.

Excellent project-management skills; able to coordinate projects across multiple teams and functions. Meticulous with the ability to coordinate projects across multiple teams and functions. Excellent analytical skills, with the ability to analyse data and develop insights that inform strategy and optimization.

Strong presentation skills, with the ability to effectively communicate complex ideas to clients and internal stakeholders. Knowledge of the Retail landscape and relevant topics within the industry Agile and collaborative approach to designing and developing capabilities with strong sales, business, and commercial acumen.

High-level stakeholder management capabilities, who can influence a diverse range of teams and individuals. Experienced trainer/coach, having worked with marketing teams to deliver learning & development programs. Strong data & tech partner management capabilities, with established relationships in place with key partners

Highly organised, detail orientated, QA-focused with demonstrated project management capabilities. Excel in executing in an orderly, organised, and structured fashion. Ability to work in a matrix organisation, managing complexity and challenges.

Flexibility to work in a cross-functional team but also have the initiative to problem solve independently. Minimum Requirements: Bachelor's degree in marketing, advertising, or a related field.

7+ years of experience in media strategy, planning and or performance across paid media, trade strategy, retail, consulting, and/or analytics. Ability to execute effective media plans that achieve business objectives. Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.

Drive to learn and understand the retail landscape and the latest trends in commerce media. Strong communication and presentation skills, with the ability to effectively communicate complex ideas. Deep understanding of how different media channels work together and how retail media fits within the wider ecosystem.

Experience with retail bid management platforms, such as Pacvue or Skai. Experience in campaign management and optimization in biddable environments A self-starter attitude that thrives in a fast-paced environment.

Excellent project-management skills; able to coordinate projects across multiple teams and functions.