RMIT University
6 weeks
Master brand strategy and digital marketing by learning to create, position, and communicate a compelling brand promise across all customer touchpoints. Perfect for digital marketers and business leaders who want to differentiate their brand and drive business growth in the digital age.
No formal prerequisites are required for this course. However, it is designed for intermediate or specialist digital marketers, founders, business owners, and leaders with some marketing experience or business knowledge. Basic familiarity with digital marketing concepts and customer experience principles is beneficial. You'll need reliable internet access and a device capable of accessing the online learning platform.
Module 1 covers brand fundamentals, exploring what makes a strong brand and why being brand-led is important. Module 2 focuses on market analysis, including market segmentation and identifying competitive opportunities. Module 3 teaches brand positioning using industry tools like brand ladders, onions, and pyramids. Module 4 addresses brand expression through style guides, brand books, and distinctive brand assets. Module 5 develops external communications frameworks by mapping customer journeys and selecting appropriate media channels. Module 6 emphasizes building internal brand champions and creating stakeholder communications. The course culminates in a final brand strategy presentation project.
RMIT Online is a world-leading university provider delivering industry-validated skills through partnerships with renowned companies like Adobe, Salesforce, Accenture, and realestate.com. The course is taught by respected industry experts including Adam Ferrier, a recognized brand strategist with 15+ years of experience working with major Australian brands, and Melissa Barden, a senior marketing strategist with 20+ years at organizations like Unilever and Colgate-Palmolive. RMIT's flexible, mentor-supported online delivery combines academic rigor with practical, real-world relevance.
Upon completion, you'll be equipped for roles in brand management, digital marketing, and marketing leadership. According to SEEK data, brand management and marketing management roles are expected to grow 22% over the next 5 years with high job satisfaction (4.3/5) and competitive salaries averaging $110k in Australia. Career opportunities include Brand Manager, Digital Marketing Manager, Brand Strategist, Marketing Manager, and Chief Marketing Officer roles. The skills are applicable across industries and can support career progression in marketing, business development, and executive leadership positions.
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