RMIT University
6 weeks
Master data-driven marketing in 6 weeks with hands-on training in Google Analytics, Tableau, and Adobe Analytics. Perfect for marketing professionals seeking to develop analytical skills and drive business ROI through data insights and customer understanding.
This course has no formal entry prerequisites, making it accessible to marketing professionals at all levels. However, it is designed for early-intermediate level marketers who have basic marketing knowledge and are looking to develop analytical capabilities. A computer with internet access and familiarity with digital marketing concepts will enhance your learning experience. No prior experience with analytics tools is required, as the course covers foundational concepts before advancing to practical applications.
The course is structured into six comprehensive modules. Module 1 introduces data concepts and distinguishes between marketing and web analytics, exploring key metrics at different marketing funnel stages. Module 2 explores marketing data sources, introduces Google Data Studio and Tableau, and covers correlation, causation, and first, second, and third-party data collection. Module 3 focuses on using data for decisions through customer segmentation, 360-degree customer views, and personalization strategies. Module 4 examines targeting techniques including A/B testing, lead scoring, and data visualization for narrative development. Module 5 covers practical tools including Google Analytics, Adobe Analytics, social media analysis, and attribution modeling. Module 6 addresses data ethics, legislation, and ongoing professional development resources.
RMIT University is a world-leading institution offering industry-validated skills through partnerships with renowned companies like Adobe, Tableau, and Merkle. The course is taught by industry experts with 10-20+ years of experience in marketing analytics and digital strategy. RMIT's Future Skills program combines flexible online delivery with dedicated learner support, mentorship, and a community of peers. The credential earned is recognized and shareable on professional networks, providing genuine career advancement value backed by a respected Australian university.
Upon completion, you'll be positioned for career advancement in marketing analytics roles. With 660+ available jobs in Australia and a predicted 11.4% industry growth over 5 years, opportunities are abundant. The typical salary for Marketing Analytics and Insights professionals is approximately $115,000 AUD. You can pursue roles as Marketing Analyst, Data Analyst, Digital Marketing Specialist, or Business Analyst. The skills developed enable progression into senior analytics positions, marketing management roles, or specialized areas like customer experience strategy and digital transformation leadership.