RMIT University
12 weeks
Master brand strategy and content marketing in this 12-week bundle. Learn from industry experts how to create authentic brand experiences and develop data-driven social media campaigns that drive business growth and customer engagement.
This bundle is designed for marketing professionals, business managers, and entrepreneurs seeking to advance their brand and content marketing expertise. While there are no strict prerequisites, participants should have basic marketing knowledge and familiarity with digital platforms. A computer with internet access and design software (such as Adobe Creative Suite or free alternatives) is recommended for completing projects. Participants should be prepared to dedicate 8-10 hours per week over 12 weeks to coursework and project development.
The Brand + Content Marketing bundle comprises two complementary courses. The Brand Experience course focuses on creating and deploying authentic brand promises that are reflected in customers' digital experiences, bridging the gap between brand promise and reality. You'll learn to critically analyse industry principles, develop brand strategies for new or existing brands, and create low-fidelity brand assets. The Content and Social Media Marketing course teaches you to design, implement, and deliver comprehensive content and social media plans that leverage appropriate channels and tactics. You'll learn to create, distribute, and manage content through owned channels to grow audiences and generate revenue. Both courses emphasize practical application through real-world projects and collaboration with industry partners.
RMIT University is a world-leading institution offering real-world skills validated by industry experts. The bundle partners with renowned brands including Thinkerbell, Koala, Vegemite, HubSpot, and Merkle, ensuring curriculum reflects current industry practices and trends. RMIT's flexible online delivery allows professionals to balance work, study, and life commitments while receiving support from a dedicated success team and community of peers. The combination of academic credibility and practical industry connection ensures graduates develop immediately applicable skills.
Upon completion, graduates are equipped for roles in brand management, content marketing, digital marketing strategy, and marketing leadership. Career opportunities include Brand Manager, Content Marketing Manager, Digital Marketing Strategist, Marketing Manager, Social Media Manager, and Brand Strategist positions across various industries. The skills developed are applicable in corporate marketing departments, creative agencies, digital marketing firms, and entrepreneurial ventures. Professionals can leverage this credential to advance into senior marketing roles or establish their own marketing consultancy.