University of Canberra
2 years full-time
Master advanced leadership and creative business skills in a flexible postgraduate program designed for working professionals. Study online or on campus while specializing in digital marketing, creative leadership, design, or heritage materials conservation to advance your career in the creative and cultural sectors.
You can apply if you hold an undergraduate degree (AQF Level 7) or equivalent, or have completed the Graduate Certificate in Academic Foundations. Students with graduate certificates, graduate diplomas or relevant Bachelor's degrees from UC may receive credit. UC also considers academic record, English proficiency and relevant work experience. Professional pathway entry is available for those with significant work experience or industry-recognised qualifications. Defence members at O-1 level or above, or E06 and above, are eligible for direct entry through the Veteran Tertiary Support Program.
Core units build a strong foundation in creative practice, research, audience insight and the role of creative industries in today's evolving landscape. You'll develop skills in analysing trends, audiences and behaviours while strengthening your approach to research, planning and evaluation. Core units include Impact and Enterprise, Creativity and Digital Engagement, and Indigeneity and the Creative Sector. Choose to specialise in Digital Marketing (covering audiences, data, media convergence, digital advertising and social media marketing), Creative Leadership (leadership, ethics, innovation and business decision-making), Design, or Heritage Materials Conservation (theoretical, ethical and practical understanding of heritage materials). Complete either a work integrated learning unit (industry and creative projects or internships) or research project (arts and humanities research, creative practice research, or Master's thesis).
University of Canberra is Canberra's first Adobe Creative Campus, providing free access to industry-standard creative tools. The program is designed by experienced educators including Dr Bilquis Ghani, former Head of Inclusion at Sydney Opera House. The course features guest lecturers and content from leaders in top creative and cultural institutions, offering real-world application and strong industry connections. The flexible delivery options and ability to build qualifications in stages (from certificate to diploma to master's) accommodate working professionals while maintaining academic rigor.
The cultural and creative sector contributed $67.4 billion to the Australian economy between 2023-2024, with strong long-term relevance across culture and heritage, media, marketing, business, government and the arts. Career opportunities include Agency Director, Art Director, Creative Business Owner, Creative Director, Curator, Entrepreneur, Gallery Manager, Marketing Manager, Multimedia Artist, Publicist, Screen Director, Senior Designer, and Senior Public Servant in creative or cultural sectors. Graduates can deepen expertise in existing roles, move into leadership positions, start their own creative business or freelance venture, or transition into new creative fields.
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