Deakin University
3 years full-time or part-time equivalent
Deakin's Bachelor of Business (Sport Management) prepares you to lead in the professionalised sport industry by combining business expertise with sport-specific knowledge. Through industry partnerships and practical placements, you'll develop skills in sport marketing, finance, event management and organisational leadership to thrive in diverse sport career pathways.
Students commencing from 2011 onwards are eligible. Standard university entry requirements apply. No specific prerequisites are mentioned, making this accessible to students with general Year 12 completion or equivalent qualifications. International students should note that this course includes Work Integrated Learning formally registered on the CRICOS register, which may impact student visa holder work rights.
The course combines business core units including Accounting for Decision Making, Economic Principles, Fundamentals of Finance, Business Analytics, Law for Commerce, Marketing Fundamentals, and Management. Sport management specialisation covers Sport and the Law, Sport Organisation, Sport in Society, High Performance Sport Environments, Sport Industry Experience, Sport Facility and Event Management, Sport Marketing, and Sport Innovation and Entrepreneurship (Capstone). Students complete at least 100 hours of work integrated learning with host sporting organisations and can select 8 credit points of open elective units including a major or minor from complementary business disciplines.
Deakin Business School holds prestigious AACSB and EQUIS accreditations, attesting to quality, academic and professional excellence. As the #1 Victorian university for graduate employment, Deakin provides exclusive partnerships with leading organisations including the Melbourne Cricket Club, AFL, Swimming Australia, Geelong Cats and Netball Victoria. Faculty members are industry leaders offering expertise and strong professional networks to enhance student learning and career prospects.
Graduates are prepared for diverse career opportunities in the professionalised sport industry including roles as competition coordinators/managers, event operations coordinators, facility managers, sport marketing managers, corporate partnerships coordinators, media and marketing managers, sport management consultants, player agents, sport analysts, ticketing and engagement coordinators, and advertisement and sponsorship consultants. The course opens pathways in government, corporate and community sport sectors across professional, amateur, elite and grassroots levels.
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