Deakin University
4 years full-time or part-time equivalent
This double degree combines business and journalism expertise, preparing versatile professionals who can lead in commerce while reporting across print, broadcast, and digital media. Ideal for students seeking job-ready skills in both fields with industry experience.
Students should have completed secondary education or equivalent qualifications for entry into this undergraduate degree. No specific prerequisites are required, though strong communication and analytical skills are beneficial. Students undertaking work-integrated learning, community placements, or community interactions may require police checks, Working with Children Checks, or other mandatory checks as specified by the university.
Bachelor of Commerce component includes core units in Accounting for Decision Making, Economic Principles, Fundamentals of Finance, Business Analytics, Law for Commerce, Marketing Fundamentals, and Management. Students select one major from: Accounting, Business Analytics, Commercial Law, Economics, Finance, Financial Planning, Human Resource Management, International Trade, Management, Management Information Systems, or Marketing. Bachelor of Communication (Journalism) component covers Gutenberg to Zuckerberg: Communication in Everyday Life, Introduction to Journalism, News Reporting, Feature Writing, Podcasting and Audio Journalism, Video Journalism, Media Law and Ethics, Internship, Professional Story Development, and Journalism Portfolio Development. Electives include Advertising Principles, Social Media Making, Public Relations, Aboriginal Studies, Transmedia Storytelling, Media Strategy, and Ethics in Communication.
Deakin Business School holds both AACSB and EQUIS accreditations, placing it in the top 1% of business schools globally. These prestigious accreditations demonstrate strict standards of quality, academic excellence, and commitment to innovation. Teaching is delivered by active industry practitioners with extensive experience across print, television, radio, and digital media, ensuring contemporary and innovative classroom learning. The university's professional networks and industry partnerships provide students with valuable internship and exchange opportunities.
Graduates are well-positioned for diverse career paths combining commerce and journalism expertise. Potential roles include business journalist, financial reporter, corporate communications manager, marketing manager with media expertise, business analyst in media organizations, or entrepreneur in digital media ventures. Professional accreditations available through the commerce component (CAANZ, CPA, IPA, ACCA, AIM, FPA, AFA, AHRI, IML) enhance career prospects in accounting, finance, marketing, and human resources. The dual qualification provides competitive advantage in rapidly evolving media and business landscapes.
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