Deakin University
4 years
This 4-year double degree combines commerce and public relations expertise, equipping students with business acumen and strategic communication skills. Ideal for those seeking versatile careers in business, marketing, communications, and organizational reputation management.
Students should have completed secondary education and meet Deakin University's standard entry requirements. No specific prerequisites are required for entry into this program. Students must demonstrate academic capability at the secondary level and may need to complete the Academic Integrity Module (DAI001) in their first study period. International students must meet English language proficiency requirements. Students engaging in work-integrated learning components may require police checks or Working with Children Checks.
The Bachelor of Commerce component covers core business subjects including Accounting for Decision Making, Economic Principles, Fundamentals of Finance, Business Analytics, Law for Commerce, Marketing Fundamentals, and Management. Students select one major from eight options: Accounting, Business Analytics, Commercial Law, Economics, Finance, Financial Planning, Human Resource Management, International Trade, Management, Management Information Systems, or Marketing. The Bachelor of Communication (Public Relations) component includes core units such as Communication in Everyday Life, Introduction to Public Relations, Strategic Communication and Writing, Media Relations Strategy, Issues and Crisis Communication, Public Relations Campaigns, Ethics and Persuasion, and professional internship experiences. Electives allow students to explore specialized areas including Advertising, Journalism, Social Media, Video Production, Brand Communication, and Indigenous Studies.
Deakin Business School holds both AACSB and EQUIS accreditations, placing it in the top 1% of business schools globally. These prestigious accreditations demonstrate strict standards of quality, academic excellence, and commitment to innovation. The Bachelor of Communication (Public Relations) is accredited by the Public Relations Institute of Australia (PRIA). Faculty members are active in their fields, bringing contemporary industry expertise and professional networks into the classroom. The program emphasizes hands-on learning through internships, work placements, and exchanges, ensuring graduates develop practical, job-ready skills.
Graduates emerge with dual expertise highly valued by employers across multiple sectors. Commerce graduates may pursue careers in accounting, financial planning, marketing, human resources, management, and business analysis, with eligibility for professional memberships including Chartered Accountants Australia and New Zealand (CAANZ), CPA Australia, Australian Marketing Institute (AMI), and Financial Planning Association (FPA). Public Relations graduates can work in corporate communications, government relations, media relations, crisis management, event management, and strategic communications roles. The combination of commerce and PR expertise positions graduates for leadership roles in organizational management, brand development, stakeholder engagement, and strategic business communication across corporate, government, non-profit, and agency sectors.
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