Deakin University
4 years full-time or part-time equivalent
A double degree combining business acumen with digital media expertise, designed for students seeking versatile, job-ready skills in both commerce and creative communication. Perfect for those wanting to lead in an increasingly digital business landscape.
Students should have completed senior secondary education or equivalent qualifications. No specific prerequisites are required for entry, though strong communication and analytical skills are beneficial. Students must complete the mandatory DAI001 Academic Integrity Module in their first study period. Any units involving work integrated learning, community placements, or community interaction may require police checks, Working with Children Checks, or other mandatory checks. Reasonable adjustments to participation requirements are available for students with disabilities.
The Bachelor of Commerce component covers core units including Accounting for Decision Making, Economic Principles, Fundamentals of Finance, Business Analytics, Law for Commerce, Marketing Fundamentals, and Management. Students select one major from eight options: Accounting, Business Analytics, Commercial Law, Economics, Finance, Financial Planning, Human Resource Management, International Trade, Management, Management Information Systems, or Marketing. The Bachelor of Communication (Digital Media) component includes Level 1 core units (Gutenberg to Zuckerberg: Communication in Everyday Life, Making Social Media, Making Video), Level 2 units (Gamified Media, Quantified Media, Global Media), and Level 3 units (Digital Media Entrepreneurship, Media Ecologies). Electives cover topics such as Advertising Principles, Creative Brand Communication, Journalism, Public Relations, Strategic Communication, Documentary Production, Social Media Strategy, and Ethics in Persuasion.
Deakin Business School holds both AACSB and EQUIS accreditations, placing it in the top 1% of business schools globally. These prestigious accreditations demonstrate strict standards of quality, academic and professional excellence, and commitment to ongoing innovation. The program is taught by faculty active in their fields, ensuring contemporary, industry-relevant curriculum. Graduates benefit from professional recognition and eligibility for memberships with organizations such as Chartered Accountants Australia and New Zealand, CPA Australia, Australian Marketing Institute, and Financial Planning Association of Australia, depending on their major.
Graduates emerge with dual expertise in commerce and digital media, positioning them for diverse career opportunities. Commerce majors can pursue roles in accounting, finance, marketing, human resources, management, and business analytics, with potential pathways to professional certifications and memberships. Digital media skills open doors to careers in social media management, content creation, digital marketing, media production, podcasting, video production, and digital entrepreneurship. The combination of business knowledge and creative digital skills is particularly valuable for roles in digital marketing management, social media strategy, content strategy, digital business development, and emerging technology sectors.
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