Deakin University
4 years full-time or part-time equivalent
This four-year double degree combines business expertise with advertising and communication skills, preparing graduates for careers at the intersection of commerce and creative industries. Perfect for students seeking versatile, job-ready skills in both business and advertising.
Students should have completed secondary education or equivalent qualifications. There are no specific prerequisites for entry into this course. However, students are expected to have foundational knowledge in English and mathematics. Any unit containing work integrated learning, community placement, or community interaction may require a police check, Working with Children Check, or other mandatory checks. Reasonable adjustments to participation requirements are available for students with disabilities.
The Bachelor of Commerce component covers core units including Accounting for Decision Making, Economic Principles, Fundamentals of Finance, Business Analytics, Law for Commerce, Marketing Fundamentals, and Management. Students select one major from nine options: Accounting, Business Analytics, Commercial Law, Economics, Finance, Financial Planning, Human Resource Management, International Trade, Management, Management Information Systems, or Marketing. The Bachelor of Communication (Advertising) includes Level 1 core units (Gutenberg to Zuckerberg: Communication in Everyday Life, Advertising Principles and Practices, Creative Brand Communication), Level 2 units (Art Direction and Visualisation, Copywriting and Ideation, Integrated Brand Communication), and Level 3 units (Transmedia Storytelling for Brands, International Advertising Campaigns, Creative Advertising Campaigns). Electives include journalism, public relations, social media, web design, and ethics courses.
Deakin Business School holds both AACSB and EQUIS accreditations, placing it in the top 1% of business schools globally. These prestigious accreditations recognize strict standards of quality, academic and professional excellence, and commitment to ongoing improvement and innovation. The Bachelor of Communication (Advertising) satisfies accreditation requirements set by the International Advertising Association (IAA), ensuring students remain connected to industry standards. Faculty members are active in their fields, bringing contemporary expertise and professional networks to the classroom.
Graduates are prepared for diverse careers in commerce and advertising sectors. Depending on the chosen major, graduates may pursue careers in accounting, financial planning, marketing, human resources, management, or business analytics. The advertising component opens opportunities in advertising agencies, brand management, media planning, creative direction, and strategic communication roles. Professional accreditations available through specific majors (Accounting, Marketing, Financial Planning) enhance career prospects and eligibility for membership with organizations like Chartered Accountants Australia and New Zealand (CAANZ), Australian Marketing Institute (AMI), and Financial Planning Association of Australia (FPA).
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