About KaiznKaizn helps businesses choose, implement and improve their contact centre, CX, AI and communications technology. We're independent advisors first. We compare vendors, validate pricing, tell clients what genuinely fits, and then implement the platform they choose.Our clients run customer conversations at scale: contact centres, collections teams, BPOs, fundraisers, financial services and healthcare providers. Behind us sit 60+ contact centre and CX platform implementations across APAC.About the roleYou'll be Kaizn's in-house marketer, and the person who decides what the brand says and where it says it. That covers strategy, positioning, content, campaigns, events, the website and marketing ops.Put simply, you'll identify market opportunities for Kaizn, and advise on, plan and deliver how we price and promote our advisory and implementation services.The market is crowded with vendors all claiming to do AI. Our job is to be the calm, independent voice that helps buyers cut through it. You'll turn our advisory expertise into content and campaigns that operations leaders actually find useful, then make sure that trust turns into pipeline.You'll work closely with the founder, who is the main voice of the brand, and with our technology partners on co-marketing.Key responsibilitiesStrategy and positioningDevelop and own the annual marketing strategy, plan and budget, aligned to revenue targets set with the founderDefine and maintain Kaizn's positioning, messaging and ideal customer profiles across our core verticalsIdentify market opportunities by researching market conditions, competitor activity and customer needsAdvise the founder on pricing and packaging for Kaizn's services, using market and competitor researchDevelop, coordinate and implement promotion plans for Kaizn's services and partner offersContent and thought leadershipRun the content program: blog, newsletter, reports, LinkedIn and customer storiesBrief and manage an external content writer, and edit all copy for accuracy, voice and Australian EnglishBuild the founder's presence across multiple channels by collaborating with Daniel on LinkedIn content and ghostwriting for other platforms, such as Substack and Medium.&nbsp;Lead search and AI-search visibility (SEO and AEO) with our external SEO partnerCampaigns and demand generationPlan and run integrated campaigns across email, LinkedIn, paid search and paid socialBuild lifecycle and nurture email programs in HubSpotProduce sales enablement material, lead lists and outreach messaging for the sales teamPlan and promote live sessions, industry events and roadshowsBrand, web and partnersManage the brand system and all brand assets, working with external designersOwn the Webflow website: page builds, forms, landing pages and conversion improvementsManage co-marketing with technology partners, including joint campaigns and market development fundsMeasurement and opsAnalyse sales, pipeline and campaign data to measure performance and recommend changes to pricing, promotion and targetingOwn marketing reporting in HubSpot and Google Analytics, and report results to the founder monthlyManage the marketing tech stack, CRM data quality and agency relationshipsSkills and experience requiredTertiary qualification in marketing, communications, business or a related field5+ years in B2B marketing, including at least 2 years running marketing end-to-end as a sole or lead marketerExperience marketing complex technology, SaaS or professional services to operational or executive buyersStrong writing and editing skills, with a portfolio of published long-form and social contentHands-on experience with HubSpot (or a similar marketing automation platform) and a website CMS such as Webflow or WordPressExperience planning and running multi-channel campaigns, including email, LinkedIn and paid media, with measurable pipeline resultsExperience briefing and managing freelancers, agencies or external partnersComfortable working autonomously with a founder, and turning loose ideas into finished workNice to haveKnowledge of the contact centre, CX or communications technology market (CCaaS, diallers, workforce management, conversational AI)Experience with partner or channel marketing, including vendor market development fundsExperience producing live events, roundtables or virtual sessionsWorking knowledge of AI writing and automation tools in a marketing workflow

Marketing & Communications

Annual

Shape the voice of a vendor-neutral CX advisory firm. Own Kaizn’s marketing end to end and see your ideas go live in days, not quarters

Marketing Specialist

Full time

The Marketing Specialist at NEO Health is responsible for supporting the development and execution of marketing strategies that promote the company’s brand, services, and growth objectives. The role focuses on delivering innovative and engaging marketing initiatives across digital and traditional channels, ensuring consistent brand messaging and strong market presence. The successful candidate will contribute to the overall marketing direction of the organisation while working closely with internal teams and external stakeholders to achieve business outcomes. <h3>Benefits</h3><ul><li>Working as a Marketing Specialist at NEO Health offers the opportunity to be part of a growing and innovative healthcare organisation with exposure to diverse marketing projects.&nbsp;</li><li>The role provides a collaborative and supportive work environment, opportunities for professional development, and the ability to work closely with senior management on strategic initiatives.&nbsp;</li><li>Employees gain hands-on experience across digital marketing, brand development, and campaign management, with scope to contribute directly to business growth and marketing innovation.</li></ul> <h3>Task & responsibilities</h3><ul><li>Planning, coordinating, and organizing advertising programs and marketing campaigns to meet organizational objectives.&nbsp;</li><li>&nbsp;Developing creative content such as videos, blog posts, and other promotional materials.&nbsp;</li><li>Planning, promoting, executing, and managing corporate events.&nbsp;</li><li>Working closely with managers to prepare marketing budgets and monitor associated expenses.&nbsp;</li><li>Building and maintaining effective relationships with vendors, internal teams, and external stakeholders to ensure the successful delivery of promotional activities.&nbsp;</li><li>Providing guidance to managers on marketing and advertising strategies to target key markets, enhance consumer awareness, and promote products and services.&nbsp;</li><li>Managing end-to-end campaign production, including artwork, copywriting, media scripting, and television/film production, while adhering to time and budget constraints.</li><li>Analysing and reviewing first-party data to assess campaign performance.&nbsp;</li><li>Supporting business growth through the development and implementation of marketing plans and initiatives.&nbsp;</li><li>Assisting with various aspects of the marketing mix, including product, pricing, advertising, sales promotion, selling, and distribution channels.&nbsp;</li><li>Evaluating the company’s digital infrastructure, including CRM systems, website, and social media and recommending and implementing improvements and new technologies.</li><li>Creating, copywriting, and proofreading content for digital platforms such as CRM, website pages, email communications, and social media. duties</li></ul> <h3>Qualification & experience</h3><ul><li>A minimum of Diploma degree in Marketing, Business, Communications, or a related field</li><li>Minimum 3 years of experience in marketing, advertising, or digital communications roles</li><li>Demonstrated experience in developing and executing marketing campaigns across multiple channels</li><li>Strong skills in content creation, copywriting, and digital marketing tools</li><li>Familiarity with CRM systems, social media platforms, and website content management</li><li>Experience in analysing marketing data and preparing performance reports</li><li>Ability to manage multiple projects and meet deadlines in a fast-paced environment</li><li>Strong communication, teamwork, and stakeholder management skills</li><li>Creative thinking with attention to detail and problem solving ability</li><li>Understanding of marketing principles, branding, and customer engagement strategies</li></ul>

Marketing Specialist at NEO Health, lead campaigns, create content, manage events, drive growth & digital strategy in healthcare marketing Apply now.

Our Client ,Ozbreed Green Life Pty Ltd is an established Australian company specialising in plant breeding, marketing and distribution of innovative landscape plants. Ozbreed has developed a strong reputation for introducing reliable, high-performance plant varieties for the horticultural, nursery and landscaping industries across Australia and internationally.We are seeking a qualified and experienced Marketing Specialist to join our team and contribute to our continued business growth.Ozbreed Green Life Pty LtdLocation: Richmond, NSW 2753Employment Type: Full-Time, Permanent (38 hours per week)Salary: AUD 78 K to 90 k + SuperannuationKey Responsibilities<ul><li>Develop, implement and evaluate marketing strategies to promote Ozbreed's landscape plants and strengthen brand awareness.</li><li>Conduct market research to identify industry trends, customer preferences, competitor activities and new business opportunities.</li><li>Plan and coordinate marketing campaigns, product launches and promotional activities for new and existing plant varieties.</li><li>Develop and manage digital marketing strategies, including website content, social media, search engine marketing and email campaigns.</li><li>Develop product positioning, branding strategies and promotional materials highlighting the benefits of Ozbreed's plant varieties.</li><li>Identify market opportunities across wholesale nurseries, licensed growers, landscape architects, contractors and retail garden centres.</li><li>Liaise with growers, distributors and industry professionals to coordinate marketing initiatives and improve market presence.</li><li>Analyse marketing campaign performance, customer engagement, website analytics and market trends to recommend improvements.</li><li>Coordinate the development of brochures, catalogues, product guides, advertisements and other marketing materials.</li><li>Prepare marketing plans, budgets and performance reports to support business growth and product commercialisation.</li></ul>Qualifications and ExperienceThe successful applicant should possess:A Bachelor's degree or higher qualification in Marketing, Business, Communications or a related discipline.Relevant professional experience in marketing, including marketing strategy, market research and campaign management.Strong knowledge of digital marketing, social media platforms, SEO and online advertising.Experience in market analysis, product positioning, brand development and promotional activities.Excellent written and verbal communication, analytical and organisational skills.Ability to work independently and collaboratively with internal teams and external stakeholders.Experience in horticulture, landscaping, agriculture or related industries will be highly regarded.

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