Marketing Specialist

POSITION DESCRIPTION – MARKETING SPECIALIST – LINK POWDER COATING

Position: Marketing Specialist

Position Type: Full-time

Salary: $90,000 + Superannuation

Location: Kings Park NSW 2148

Role Overview

The Marketing Specialist at Link Powder Coating will play a strategic role in championing the brand, elevating customer engagement, and reinforcing the company’s leadership in decorative and protective surface finishes.

Benefits

• Salary= $90,000 + Superannuation
• Best work environment
• Professional as well personal growth

Task & responsibilities

Responsibilities:

1. Develop and implement marketing strategies to enhance consumer awareness and promote powder coating, wood grain, and custom sublimation services, aligning with business objectives.
2. Plan and manage advertising campaigns across digital marketing channels, including social media platforms and email, to engage target audiences and build brand recognition.
3. Create and oversee the production of promotional materials and compelling content that highlights the company’s expertise, quality offerings, and decorative design capabilities.
4. Conduct in-depth market research to identify customer preferences, industry trends, and new opportunities for growth in both existing and emerging markets. 
5. Advise management on advertising strategies and marketing plans designed to effectively communicate product attributes and meet customer needs.
6. Build and maintain strong relationships with clients across diverse industries, including automotive, and construction, to support long-term business partnerships.
7. Analyze data on marketing campaign performance and consumer behaviour, providing actionable insights to refine strategies and improve outcomes.
8. Coordinate the design, production, and distribution of marketing collateral, such as brochures, catalogues, and advertisements, ensuring delivery within budget and time constraints.
9. Collaborate with the production team to showcase the company’s advanced production facilities and quality workmanship in promotional efforts.
10. Support business growth and development by preparing and executing marketing objectives, policies, and programs that align with the company’s strategic direction.
11. Commission and undertake market research to identify market opportunities for new and existing goods and services, contributing to the overall business expansion and product innovation.
12. Monitor consumer trends and market characteristics to advise on pricing, product mix, sales promotions, and distribution strategies, ensuring marketing efforts are in line with market demands.

Qualification & experience

Requirements:

• Bachelor degree in relevant field
• At least five (5) years of relevant experience may substitute for the formal qualification
• Minimum three (3) years of experience in a Marketing role.