We are seeking a motivated and analytical Marketing Specialist to join our Melbourne office. The successful candidate will be responsible for planning, developing, and implementing marketing strategies to promote the company’s services and strengthen brand presence. The role requires a combination of digital marketing expertise, market research capability, and strong communication skills.

Benefits

• Competitive salary package aligned with industry standards.
• Opportunity to work in a growing international education consultancy.
• Professional development and career growth opportunities.
• Supportive and collaborative work environment in Melbourne.
• Exposure to international education markets and global partners.

Task & responsibilities

• Develop and implement marketing strategies to promote the company’s education consultancy services.
• Plan and manage digital marketing campaigns across platforms such as Google Ads and social media channels.
• Conduct market research to identify new opportunities and trends in the international education sector.
• Monitor and evaluate marketing campaign performance and prepare reports for management.
• Coordinate promotional activities, marketing events, and information sessions targeting prospective students.
• Create and manage marketing content for websites, social media platforms, and digital campaigns.
• Work collaboratively with consultants and management to convert marketing leads into prospective clients.
• Maintain relationships with education partners, agents, and stakeholders to strengthen business networks.
• Analyse competitor activities and recommend strategies to improve market positioning.
• Maintain marketing databases and CRM systems to support campaign tracking and client engagement.
• Analyse market trends and consumer behaviour to support the development of effective marketing strategies.

Qualification & experience

● Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

● At least 2 years of relevant experience in marketing, digital marketing, or a related role.

● Strong knowledge of digital marketing tools, social media platforms, and online advertising strategies.

● Ability to analyse marketing performance data and prepare reports.

● Excellent written and verbal communication skills.

● Strong organisational and time-management abilities.

● Experience in the international education sector will be highly regarded.