Head of Marketing

TRG (Tenth Revolution Group) is proud to be partnering exclusively with SwarmFarm Robotics, a pioneer in autonomous agriculture technology.

*** While Toowoomba is the ideal base for this role, we welcome applicants from an Agriculture background anywhere in Australia to apply **

PURPOSE

The Head of Marketing is accountable for driving sales growth and company profitability through disciplined, commercially focused marketing.

This role leads the development and execution of SwarmFarm's marketing strategy to generate qualified pipeline, revenue, and margin across Australia and international markets, with a particular focus on US market entry. Brand, content, partnerships, and advocacy exist to support sales performance and profitable growth, not as standalone outcomes.

SCOPE & ACCOUNTABILITY

The Head of Marketing owns the end-to-end marketing function and is accountable for:

• Stand up the new marketing function
• Sales growth and company profitability through marketing contribution
• Qualified pipeline generation and funnel performance
• Go-to-market execution across products, attachments, and markets
• Brand positioning that supports commercial outcomes
• Scalable marketing systems, assets, and processes that enable growth

EXPERIENCE & CAPABILITY

Essential

• Senior marketing leadership experience in Agricultural, AgTech, robotics, or complex technology environments
• Proven experience driving revenue and pipeline through marketing
• Strong GTM, lead generation, and funnel management capability
• Demonstrated people leadership experience
• Commercial, data-driven decision-making capability

Highly Desirable

• Experience supporting US or international market entry
• Experience with partner-led or ecosystem-based growth
• Exposure to high-growth or scale-up environments

KEY RESPONSIBILITIES

1. Revenue, Sales Impact & Profitability

• Own marketing's contribution to sales growth, margin, and profitability
• Design marketing strategy and execution to support the B2B, direct-to-grower sales model
• Partner closely with Sales to set pipeline targets, improve conversion, and accelerate deal velocity
• Ensure all marketing investment has a clear commercial rationale and measurable return
• Continuously optimise channel mix, campaigns, and spend for ROI

1. Marketing Leadership & Team Management

• Stand up the new SFR Global marketing function
• Attend leadership meeting and hold team L10, and manage work in Asana for reporting
• Lead, coach, and develop the marketing team with clear KPIs and accountability
• Manage the annual review and compensation and all other employee planning cycle for the team
• Establish marketing operating rhythms, planning cycles, and performance reporting
• Manage agencies, contractors, and specialist partners
• Act as a senior cross-functional leader with Sales, Product, Operations, Manufacturing and Customer Success

1. Strategic Marketing & Growth Strategy

• Create the marketing strategy and annual plan aligned to SwarmFarm's growth objectives
• Apply structured strategy tools, including:
  • Market penetration and market development
  • Product and portfolio strategy across robots, attachments, and services
• Define target segments, value propositions, and positioning by market
• Prioritise markets and growth levers based on commercial impact

1. Go-To-Market (GTM) & US Market Entry

• Design and execute GTM strategies for new products, attachments, and markets
• Lead marketing support for US market entry, including localisation of positioning, messaging, and channels
• Align GTM execution tightly with Sales and Product

1. Tactical Marketing & Execution (4 Ps and 1 R)

• Product: Positioning and messaging for robots, attachments, and service offerings
• Price: Value communication and ROI narrative (with Sales)
• Place: B2B, direct-to-grower route to market supporting a field-led, relationship-driven sales motion
• Promotion: Integrated campaigns, content, events, PR, digital, and advocacy tied to pipeline outcomes
• Remarkable: Across a P's

1. Lead Generation & Sales Funnel Ownership

• Own top- and mid-funnel performance
• Design and optimise lead generation across digital, events, partnerships, and field activity
• Build a clear, data-driven sales funnel with defined hand-offs to Sales
• Measure success on qualified pipeline and conversion
• Field marketing and demonstration strategy including:
  - field days
  - grower demo programs
  - dealer demonstration support
  - agricultural industry events

1. Tiered Partnerships & Attachments Program

• Design and manage a tiered partnerships program that supports the direct-to-grower model
• Focus on attachment partners and ecosystem allies that generate qualified referrals
• Enable partners with consistent messaging and collateral

1. Brand, Content & Advocacy

• Own and protect the SwarmFarm brand across all markets
• Lead content, influencer, and advocacy strategies to build credibility and demand
• Leverage customers and operators as advocates

1. Social, Digital & Marketing Collateral

• Oversee social and digital marketing strategy and execution
• Ensure high-quality, consistent creative content and collateral across Sales, partners, and customers
• Balance always-on digital with campaign-based execution
• Paid media and advertising strategy and ROI

1. Market Research & Insight

• Own market, competitor, and customer insight
• Use research to inform strategy, positioning, and GTM decisions
• Maintain strong feedback loops between market, Sales, Product, and Marketing

Why SwarmFarm?

SwarmFarm is driven by three core values that shape its culture and way of working:

It Matters - Meaningful work that supports farmers and drives a more sustainable agricultural future.
Get It Done - A solutions-focused mindset and commitment to delivering quality outcomes.
We Win Together - A highly collaborative team where success is shared across customers, partners, and colleagues.