Marketing Specialist

Company: Foundation Pumps

Location:  Balcatta, WA 6021, Australia

Position Title: Marketing Specialist 

Salary: 80,000 + Superannuation

Employment Type: Full-time

Company Overview

Foundation Pump Services is a Western Australian–owned and operated enterprise with over 25 years of experience in supplying high-quality water pumps, filters, and systems across mining, industrial, residential, and commercial sectors. Our offerings include pumps, accessories, repair services, and customized control systems. We’re known for our efficient service, trusted reputation, and extensive product portfolio.

Role Overview

As a Marketing Specialist, you will play an essential role in identifying market opportunities and leading marketing initiatives to drive awareness, engagement, and growth across our product lines. This position calls for a versatile marketing professional with a strong strategic mindset and deep understanding of both digital and traditional marketing landscapes.

Benefits

Why Join Us?

• Play a pivotal role in shaping the market presence of a trusted, reputable Australian pump supplier.
• Opportunity to lead both digital and traditional marketing campaigns across diverse industry sectors.
• Join a dedicated, knowledgeable team committed to excellence and customer satisfaction.
• Work in a dynamic environment with autonomy and growth opportunities.

Task & responsibilities

Key Responsibilities:

• Identify market opportunities and support business growth through strategic marketing initiatives across industrial, mining, commercial, and residential pump sectors.

• Plan, develop, and execute integrated marketing campaigns to promote products and services, including bore pumps, filtration systems, and turnkey water solutions.

• Advise management on marketing strategies, product positioning, and pricing to increase market share and customer engagement.

• Create and manage digital content for the website, social media, and email campaigns to drive brand awareness and lead generation.

• Coordinate advertising and promotional activities, including copywriting, design, media buying, and campaign tracking.

• Conduct market research and analyse industry trends to support data-driven decision-making and identify new growth opportunities.

• Monitor and report on campaign performance, website traffic, and SEO metrics, recommending improvements to optimize ROI.

• Ensure brand consistency and visibility across all marketing channels while maintaining a professional and technical tone suitable for B2B audiences.

• Collaborate with sales, technical, and service teams to align marketing efforts with customer needs and project goals.

Qualification & experience

Education & Experience

• Master’s degree or higher in Marketing, Business, Communications, or related field.
• 3+ years’ experience sales and marketing, preferably within industrial products, water pumping solutions, or related technical industries.
• Proven track record in B2B sales, lead generation, and developing new business opportunities across sectors such as mining, construction, irrigation, and civil infrastructure.
• Strong background in marketing strategy development, including campaign planning, brand promotion, product launches, and advertising initiatives.
• Demonstrated experience in market research, customer trend analysis, and using insights to drive business growth.
• Hands-on expertise with CRM platforms and customer relationship management strategies to retain and grow key accounts.
• Experience managing and training sales teams, setting performance metrics, and supporting cross-functional collaboration.
• Skilled in budget management for marketing and sales initiatives, including vendor negotiation and cost control.
• Excellent negotiation, communication, and interpersonal skills, with the ability to build strong relationships with clients, distributors, and partners.
• Strong event coordination experience, including trade shows, exhibitions, and industry seminars.
• Ability to lead end-to-end sales planning, account development, and marketing execution aligned with business objectives.
• Familiarity with social media marketing, content distribution, and digital campaign management.
• Deep understanding of industrial product lifecycles, technical sales processes, and water-related technologies.