About Us

CEA is the leading distributor for world-renowned capital equipment brands SANY, Atlas Copco, Ditch Witch, JCB and Dynapac.

Supplying a diverse range of equipment to a wide variety of industries CEA actively supports customers in the construction, agriculture, government, infrastructure, defence, waste management, mining, civil works, utility maintenance, and recycling sectors.

Offering extensive sales, parts and service support through our network of branches and dealers CEA is committed to ensuring the highest standards when it comes to supporting the needs of our growing customer base.

PART OF THE CFC GROUP OF COMPANIES – Think Safe Act Safe.

About the role

We are seeking an experienced Sales Manager to lead, plan, coordinate, and oversee all aspects of sales operations across Western Australia. Reporting to the Western Region EGM, this role is responsible for implementing strategic sales initiatives to achieve annual growth and profitability targets, ensuring alignment with the company’s goals, objectives, and policies.

The role has oversight of four globally recognised brands: SANY, Atlas Copco, Ditch Witch, and Dynapac.

What you’ll do

• Foster a unified team culture within the branch, driving accountability and strong leadership

• Lead, support and manage the local sales team to achieve results

• Prepare operating forecasts to achieve KPIs
• Undertake resource planning to support sales activity and growth
• Achieve revenue and profitability targets set by the Western Region EGM
• Maximise returns from key industry sector accounts
• Develop business plans for each industry sector
• Execute targeted action plans to effectively penetrate new and existing markets
• Establish, implement, and communicate standard operating procedures
• Manage budget forecasts aligned with national account strategies
• Present plans, budgets, and forecasts to the WA General Manager
• Report on KPI performance and provide regular updates
• Monitor commercial performance in line with budgets and KPIs
• Maintain effective collaboration with the Western Region EGM, Product Managers and Territory Managers

What you’ll bring

• Proven ability to manage and motivate personnel, with a strong customer service focus.
• Excellent people management, communication, and presentation skills.
• Ability to understand and interpret financial statements with a strong commercial background.
• Demonstrated success growing a business and being accountable for performance target achievements.
• Proven ability in strategic planning and marketing initiatives

What We Offer:

• An attractive remuneration package based on your experience
• Company vehicle.
• Incentives scheme.
• Ongoing training, product support and career development opportunities
• Supportive, friendly team culture
• Employee recognition programs celebrating service and performance
• Access to Employee Assistance Program (EAP) for you and your family
• Stable, long-term career in a strong and expanding industry
• Employee discounts through Maxxia and Samsung
• Novated leasing options
• Discounted health insurance through HBF