Summary

Smart Legal Services Pty Ltd t/a Agence de Parfum seeking a talented, full-time marketing specialist to join and grow with our expanding operations.

About the Role

As a Marketing Specialist, you will play a key role in developing and executing marketing strategies to attract prospective clients, and strengthen our brand presence across multiple channels.

Key duties for the role:

• Plan, develop and implement comprehensive marketing strategies and advertising campaigns to support business growth and achieve sales objectives within the fragrance distribution industry.
• Analyse and manage market data to strengthen our presence in the fragrance distribution market, identifying emerging trends, demand patterns, and opportunities to expand the client base.
• Conduct detailed market research and statistical analysis to evaluate consumer behaviour, fragrance distribution industry trends, and competitor positioning, informing strategic business decisions.
• Advise management on marketing strategies, product positioning, pricing, and promotional activities to effectively reach target audiences and increase brand awareness.
• Develop and execute go-to-market (GTM) strategies incorporating digital marketing, social media, email campaigns, networking events, and targeted advertising initiatives.
• Coordinate the production and delivery of advertising campaigns, including creative content, copywriting, media placement, and promotional materials, ensuring delivery within budget and time constraints.
• Manage and optimise digital marketing campaigns, analysing performance metrics and campaign data to improve engagement, lead generation, and conversion outcomes.
• Create, schedule and publish marketing content across digital platforms, while recommending enhancements to improve search engine performance and audience reach.
• Oversee allocated marketing budgets and allocate resources based on return-on-investment (ROI) analysis to maximise campaign effectiveness.
• Assist with negotiations and maintain relationships with stakeholders and partners to strengthen commercial outcomes and expand market presence.
• Monitor and report on marketing performance, providing insights on brand positioning, campaign effectiveness, and market shifts to support continuous improvement.
• Direct and improve lead generation initiatives and client acquisition strategies, contributing to increased client engagement and sustained business growth.
• Collaborate cross-functionally to share market intelligence, enhance marketing effectiveness, and support strategic development across regional operations.

Skill required:

• Relevant bachelor degree or higher qualifications in Marketing or Advertising or similar field
• One or more years in a similar marketing position with relevant qualification or 5 years or more in lieu of relevant qualification
• Excellent communication and content creation skills
• Ability to work independently and as part of a team
• Knowledge of the fragrance distribution industry (preferred but not essential)
• Ability to adapt to new technology

How to apply:

If you believe that this role is suitable for you, please contact Lucas at [email protected] 

Applicants must have appropriate work rights to work in this role.