The Digital Picnic is seeking a qualified and motivated Marketing Specialist to join our team on a permanent full time basis at our Docklands office in Melbourne.

The successful candidate will identify market opportunities and develop, coordinate and implement data driven marketing and paid-media strategies that strengthen client brands, reach target audiences and support sustainable business growth.

This position offers approximately 38 hours per week.

Benefits

• Competitive annual salary of $79,500–$90,000 plus superannuation.
• Permanent full-time employment. 
• Supportive, inclusive and people focused workplace.
• Opportunity to work across a diverse portfolio of clients and industries.
• Access to ongoing professional development and digital marketing training.
• Opportunity to work with an established Melbourne social media marketing agency. 
• Long-term career growth and development opportunities.

Task & responsibilities

• Identify and research market opportunities for clients’ existing and proposed products and services.
• Research customer needs, market characteristics, competitors, consumer behaviour and potential demand.
• Collect and analyse market, campaign, customer and competitor data to support marketing decisions.
• Develop and implement marketing objectives, strategies and programs aligned with client and business goals.
• Advise clients and internal stakeholders on market positioning, pricing, advertising, sales promotion and appropriate marketing channels.
• Develop paid-media strategies across platforms such as Meta Ads and Google Ads.
• Plan, coordinate and implement advertising and promotional campaigns within approved budgets and timelines.
• Conduct audience, keyword, competitor and market research to inform campaign strategies.
• Coordinate campaign materials, including advertising copy, creative briefs, artwork and landing-page content.
• Liaise with clients, designers, content specialists and other internal and external stakeholders.
• Monitor advertising expenditure and campaign performance against agreed objectives and key performance indicators.
• Analyse campaign results and prepare performance reports, insights and recommendations.
• Test and optimise campaign audiences, creative material, messaging, placements and budgets.
• Support integrated marketing strategies across paid advertising, social media, websites and email marketing.
• Monitor industry developments, platform changes, market trends and emerging digital marketing opportunities.
• Maintain accurate campaign records, budgets, schedules and client documentation.

Qualification & experience

• Bachelor’s degree or higher qualification in marketing, business, commerce, communications, advertising or a related discipline; or at least five years of relevant professional experience in place of a formal qualification.
• Relevant professional experience developing and implementing marketing strategies and programs.
• Demonstrated experience planning, managing and optimising paid media campaigns.
• Experience using Meta Ads Manager and Google Ads.
• Demonstrated experience conducting market, audience, customer and competitor research.
• Experience analysing campaign data and preparing performance reports and recommendations.
• Knowledge of digital-marketing tools, analytics platforms and campaign tracking methods.
• Strong analytical, reporting, communication and stakeholder management skills.
• Excellent organisational skills and attention to detail.
• Ability to manage multiple client campaigns, priorities, deadlines and budgets.
• Ability to work independently and as part of a collaborative team.
• Agency experience or experience managing multiple client accounts will be highly regarded.